A brewing company in Milwaukee sponsoring the home venue of the Milwaukee Brewers. Enjoy the Miller Park moniker, Brewers fans. We will have more as it becomes available. Apparently, the Milwaukee Brewers will see their naming rights agreement with MillerCoors come to an end, and a new sponsor has swooped in. After the Miller Park exit, the highway converts to a regular double-sided road, and the total length is approximately 1.2 miles. That is set to fall by … The Milwaukee Brewers’ stadium will be getting a new name. MillerCoors said in a statement Tuesday the rights to Miller Park will go to American Family Insurance beginning in 2021. Want your voice heard? Miller Park >>>>>>> American Family Insurance Park, right? AP Jan 22, 2019 at 5:24p ET . Covering the impact of coronavirus on the sports world. Your favorite teams, topics, and players all on your favorite mobile devices. Covering the impact of coronavirus on the sports world. Join the Reviewing The Brew team! After the Miller Park exit, the highway converts to a regular double-sided road, and the total length is approximately 1.2 miles. All Rights Reserved. This bombshell from Greg Matzek of 620 WTMJ this morning has made for quite the start to a Tuesday. While it seems like a short stretch, there is a complicating factor. The Brewers have petitioned to have the street name changed in advance of the 2021 season. There are no areas of concern in Boone County. (Photo by Stacy Revere/Getty Images). What went right for the Milwaukee Brewers in 2020, Long-term signings, playoffs again, and dominate young pitching. The total deaths now stand at 166 stemming from COVID-19. They then could choose to keep that stretch named as Miller Park Way, or rename it to something else. Stalewski also detailed some of the Brewers proposal, which includes paying 100% of costs for changing the signs, as well as business incentives for businesses along the street, and a “West Milwaukee day” for the community. Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. Miller Park will have a new name starting in 2021. There will be a press conference at 2 p.m. at the stadium to officially announce the change. The report also detailed that the Brewers had proposed “Bob Uecker Way” and “Henry Aaron Way” originally, but those suggestions were also rejected. By choosing I Accept, you consent to our use of cookies and other tracking technologies. However, one piece that the Brewers don’t have control over is the highway that runs along the east side of Miller Park. Bob Dohr of the Milwaukee Journal Sentinel reports that the village board rejected the change on a 6-1 vote. CBS Sports is a registered trademark of CBS Broadcasting Inc. Commissioner.com is a registered trademark of CBS Interactive Inc. site: media | arena: mlb | pageType: stories | The City of Milwaukee has already approved the change for their portion of the street, with Brewers Boulevard becoming the new name. It had been known as Maryvale Baseball Park. On the flip side for Brewers fans, surely this was a lucrative offer to the ownership group of the team in the smallest market in America. That is set to fall by the wayside in the near future, however. 6-keys: media/spln/mlb/reg/free/stories, at Miller Park has been known as Miller Park since it opened in 2001. 43rd St. is also within the boarders of the City of Milwaukee. Tuesday night American Family Insurance announced the company has agreed to a naming rights deal with the Brewers and the stadium will be renamed American Family Field effective Jan. 1, 2021. If you're going the corporate sponsor route to name your ballpark, you can't really go wrong with a brewery. With the naming rights agreement the Brewers first came to with Miller when the stadium opened now coming to an end after 20 years, the Brewers were free to negotiate with other companies who wanted their name on the stadium. Miller Park, with its convertible roof, was opened in 2001 and replaced Milwaukee County Stadium. As noted in the statement, Miller Park will remain the name for the 2019 and 2020 seasons, thankfully, so we've got two seasons left to help soften the blow. It seemed a natural fit. Milwaukee Brewers: 4 hitters who could break out in 2019, Milwaukee Brewers: GM David Stearns Signs Extension, Gets Promotion, Report: Miller Park Will Be Renamed in 2020, American Family Insurance New Sponsor, Milwaukee Brewers: 4 Pitchers who could break out in 2019, Top 25 Super Bowl Performances of All Time, Each NHL Team's Most Likely Future Hall of Famer, 30 Greatest Teams in Premier League History, 28 most memorable buzzer beaters in March Madness history.

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