By creating opportunities for your attendees to collaborate and play together, you allow them to share their ideas -- making for more educated customers as a result. Nutella wants that to be true. Time Warner Cable offered a 60-minute tour inside a cable box using interactive booths. Experiential marketing focuses on creating experiences between brands and consumers. Main Takeaway: If your campaign involves asking something from participants, make sure they know exactly why and how their contribution will make an impact on your objective. When Lloyd’s Register noticed an economic downturn was affecting its corporate clients and causing some of them to cancel an “unneeded” expense of their training, the company knew it had to do something and words weren’t enough. The Aston Martin has long been an iconic car, largely in part due to the legendary car chase scenes that in many James Bond movie. Drive thrus are so convenient but most of the food available has people choosing between their health and convenience. As HBO demonstrated above, there are few things more exciting than entering the world of your favorite television show. Maybe it consists of chocolate in some form. In this campaign, a man invites regular mall goers to a match of Pictionary. Because Google and Zappos pursue two different lines of business, they weren't sabotaging each other, but rather they were promoting each other (which is what happens when you pick the right co-marketer). Our senses create some of our most vivid memories. People would talk about clever commercials. Showing Appreciation: Thank You Machine by TD Bank, 1. Vitamin Water set up a simple game inspired by playground games in London, which quickly drew visitors’ attention. It depends on your, goals, timeline, and resources. This organization found a creative idea to garner attention and increase donations for flash drives. We’ll also get those creative juices flowing with 100 examples of some of the most memorable experiential marketing and brand activation examples out there. 20 Outstanding Examples of Experiential Marketing. Following their new campaign “Surprisingly Painless,” they brought puppies to play in tents in ten cities. The outlandish nature of these experiential marketing “stunts” has come under fire from onlookers, but fans of the store have expressed their opinion that testing the heavy-duty (and often very expensive) sportswear in simulated conditions matters: It might seem gimmicky or wasteful at first, but once having had the pleasure of working for a couple days counting fish in a -18F walk-in freezer, I can tell you that having the right gear matters. Add another layer by gamifying the experience and creating a vibrant social media campaign around the experiential strategy. The screen is fixed with a card reader, and when passersby attempt to swipe a card, the image changes to engage them in an action connected to the cause or challenge – in this case, making it look like their card is cutting the bread. It looks like everyone had a really fantastic time! Sometimes, a good partner and a solid vision is all you need. 93% of the 1,500 attendees said the event provided them with valuable insights on how to use Facebook for business. The campaign also got coverage in Forbes, AdAge, and InStyle magazine. This ensures an immersive and memorable experience for consumers. What happens when you take grocery carts and add skateboards? Remember old milk trucks delivering fresh milk to your door? When entering the refrigerator, cold air was blown into the room for a realistic effect.

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