}); Copyright - Unless otherwise stated all contents of this web site are © 2020 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics: Operating from a 20,900m2 site near St Helens, Aimia Foods manufactures, packs and distributes a wide range of food and beverage products, and offers specialist agglomeration and blending capabilities. Levi Roots Caribbean Snack Pots create a point of difference in the market by introducing a range of high-quality, authentic rice, pasta and noodle pots, made using natural ingredients., “The quality of the flavour is in the ingredients and not from flavour enhancers like MSG, or high levels of salt/sugar., “We also only use carbs that are small enough to fit on a fork or spoon, so much simpler to eat on the go. Caribbean Coconut Rice – a Caribbean rice with creamy coconut milk and an infusion of black pepper and chilli. Today, the Levi Roots range now consists of more than 20 products, including sauces, snacks, frozen chargrills and soft drinks. Available in four flavours, the Levi Roots Caribbean Snack Pots are claimed to offer an “authentic, home-cooked taste” in keeping with the brand’s Caribbean vibe, flavours and recipes. Today, the Levi Roots range now consists of more than 20 products, including sauces, snacks, frozen chargrills and soft drinks. Temporary to Semi-Permanent Buildings and Canopies, Food safety metal detector for brand protection, Riding the Wave of Uncertainty - Manufacturers Plan for Brighter Future. Subscribe, By Noli Dinkovski NPD, Levi Roots' Reggae Reggae Sauce is a jerk barbecue sauce. Discover how to increase your operational efficiency and more! googletag.display('text-ad1'); Sign up to our free newsletter and get the latest news sent direct to your inbox. Levi's main focus has been to promote the Reggae Reggae brand and the message it symbolizes. Reggae Reggae Noodles – sweet barbecue, subtle tomato and smoke notes with a Caribbean lilt of allspice, thyme and Scotch bonnet. Levi’s Curry Noodles – a blend of turmeric, chilli, coriander and fennel, among other spices, mixed with onion, garlic and parsley. 20-Aug-2018 at 13:36 GMT. The taller pot also means it is easier to stir and eat, minimising any mess.”. Merseyside-based Aimia said the pots would create a point of difference in a category “saturated with low-cost, Asian Noodle pots”. Caribbean food entrepreneur Levi Roots has teamed up with Aimia Foods to launch a range of on-the-go snack pots. Subscribe Roots rose to fame in 2007 after appearing on BBC2’s Dragons’ Den, where he gained investment for his homemade Reggae Reggae sauce. googletag.cmd.push(function () The sauce is now stocked by all of the major retailers and the Levi Roots brand has been extended across a range of other products. The brand stretches from sauces to snacks and from frozen chargrills to soft drinks. Michelle Younger, new markets manager at Aimia Foods, said: “Consumers are increasingly looking for ethnic foods and, in particular, Caribbean-inspired products. The Levi Roots range continues to grow with Caribbean inspired cooking sauces, ready meals, soft drinks, desserts and more. { Free newsletter The product sold as soon as it was available and for a few weeks Reggae Reggae Sauce was out selling even the brand leader. Software revolutionising Food & Drink industry challenges, Sign up to our free newsletter and get the latest news sent direct to your inbox, Carbohydrates and fibres (sugar, starches). About Levi Roots. The brand has a retail value of around £40m. Rasta Pasta – a spicy tomato jerk-style pasta with chilli combined with pimento, nutmeg, cassia, parsley and basil. It is known for improving production efficiencies via kaizen – the practice of continuous small improvements over time. In 2006 4,000 bottles of the sauce were sold at the Notting Hill Carnival. - Last updated on Separately to this, the market for on-the-go is in considerable growth.”, Younger added: “We believe the category is saturated with low-cost, Asian noodle pots, a large proportion of which are high in salt and/or sugar. 'I want to spread the word that if a black Brixtonian Rastafarian can make it with just a sauce, then you can make it too.' It added that the quality of the flavours lay in the ingredients, and not in flavour enhancers like monosodium glutamate (MSG), or high levels of salt or sugar.. The brand has a retail value of around £40m. contact, 20-Aug-2018 Ambient foods, Free newsletter For years Levi made the sauce from his kitchen in Brixton with the help of his seven children. Aimia said its development team worked closely with Roots to capture the authenticity of Caribbean flavours, even visiting his Caribbean Smokehouse ‘rastaurant’ in London.
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