A commitment to work. They are also taking on many causes directly tied to crucial issues Dr. King focused on, including racial equality, voting rights, and economic justice. The Atlanta Hawks just unveiled their 2020-21 City Edition uniforms, which have been designed to honor the late Martin Luther King Jr. We are more than … © 2000-2020 Rogers Media. Hornets unveil new uniforms for 2020-21 season, Cavs unveil new Statement Edition uniform. The stars donning both sides of the shorts represent 22 of the 29 times Dr. King was jailed fighting for justice and equality, while also paying tribute to the dedicated student freedom fighters who engaged in sit-ins all over the South. The Hawks are the best team to represent Dr. King as he was born and raised in Atlanta. Of them, he said, "Only when it is dark enough can you see the stars." Introducing the 20-21 MLK Nike City Edition uniform. EARN THESE LETTERS✊❄️ pic.twitter.com/YKCMiIrvgW. Introducing the 20-21 MLK Nike City Edition uniform. Ad Choices This year the Atlanta Hawks are proud to honor the life and work of a global icon and our city's most favored son, Dr. Martin Luther King, Jr. help further initiatives championed by Dr. King. His message of equality, non-violence, and justice is as relevant today as it was in the 60s and we are proud to not only help educate legions of young fans about Dr. King’s work, but empower them to pick up his mantle and embody the change they wish to see in their communities,” said Hawks Chief Marketing Officer, Melissa Proctor said in a statement. Stay up to date on the latest basketball news with our curated email newsletters. There isn’t enough recent news in your lineup. 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Premiering in the 2017-2018 NBA season, the “city edition” jerseys for NBA teams came about as a result of the league’s agreement with Nike to supply the apparel for all 30 franchises. Report: Tyronn Lue finalizing 5-year deal to become Clippers' head coach, General manager Daryl Morey leaving Rockets on Nov. 1, Report: Anthony Davis plans to opt out of deal, then re-sign with Lakers, Toronto Raptors unveil three new uniforms, tease two more, Nurse reflects on Leonard setting tone for Raptors' title season, Raptors trail pack on early 2021 NBA championship odds, {* backButton *} To learn more about the Atlanta Hawks MLK Nike City Edition uniform and watch the launch video go to hawks.com/MLK. King’s signature is also printed onto the jersey. Atlanta Hawks City Jersey Features Let everyone you pass know that you are a born and bred Hawks fan. In a franchise first, profits from the sale of the groundbreaking jersey will be given to programs that help to continue Dr. King’s work regarding economic empowerment for communities of color. If you are having difficulty accessing any content on this website, please visit our Accessibility page. of Brand Creative Shirley Zhang, and V.P. of Brand Merchandising Amy Serino. Introducing the 20-21 MLK Nike City Edition uniform. The 2020–21 Atlanta Hawks MLK Nike City Edition uniform pays homage to the world’s greatest “Drum Major for Justice” through personal elements woven into the design details and a thoughtfully selected color scheme. The colors of the uniform each have a unique meaning. All rights reserved. In their new city edition uniforms, the Atlanta Hawks pay tribute to King and his legacy in the city. During this challenging climate, it is our hope that this visual reminder of Dr. King's legacy will inspire people to further educate themselves on how he effected change using his philosophy and methods of nonviolence during the civil rights movement of the 1950s and 1960s. As Shams Charania of the Athletic reports, proceeds from sales of the Hawks jerseys will go to support the economic empowerment programs in Atalanta that benefit communities of color. Martin Luther King Jr. With Dr. King's initials proudly across our chest, we pledge to #EarnTheseLetters every day. The color scheme represents King’s determination, style, and the Alpha Phi Alpha fraternity of which he was part. {* traditionalSignIn_signInButton *}, Comment and participate in our online community. To give back,” the voice-over on the video said. Rogers Media uses cookies for personalization, to customize its online advertisements, and for other purposes. Deeply connected to the tenets of Dr. King’s social activism are the roots from which the Atlanta Hawks’ own civic work grows. With the 2020-21 NBA season projecting to be started sometime in January, it would be perfect timing for the Hawks to debut these new jerseys on Martin Luther King Jr. Day on January 18. The Hawks’ Chief Marketing Officer, Melissa Proctor, gave some additional detail on the jerseys that will be worn in the 2020-21 season. 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I nfinity Black: This principal hue of the Atlanta Hawks Nike Statement Edition and City Edition uniforms denotes the team’s bold, relentless, and unapologetic approach to competition and community. The Hawks are taking their activism efforts to new heights by also addressing food insecurity, access to early voting, and entrepreneurial development. Atlanta’s 2020-21 “City Edition” jersey features the initials “MLK” emblazoned across the front in recognition of renowned civil rights activist Dr. Martin Luther King Jr. “We are honored that the King Estate would entrust us with these powerful initials.”, A post shared by Atlanta Hawks (@atlhawks) on Oct 5, 2020 at 11:30am PDT. We’ll give you the latest news when it becomes available, or feel free to add some more selections to your settings. Copyright © 2020 NBA Media Ventures, LLC. Several of the design details of the uniform are inspired by architectural elements of churches where Dr. King delivered some of his most moving sermons. Originally supplied by Adidas, the eight-year Nike deal struck in 2015 was rumored to be for $1 billion, providing another revenue source for an association flush with cash following the completion of several broadcasting arrangements. Not only does the new uniform look great, but it also has a deeper meaning even outside of the “MLK” on the chest. Vintage Gold: The subtle and sedate golden tone highlights the reverence befitting the memory of a global icon and reflects an air of sophistication. %2Fnba%2Farticle%2Fatlanta-hawks-reveal-new-jersey-inspired-martin-luther-king-jr%2F, When submitting content, please abide by our, Report: Clippers teammates 'bristled' at Kawhi Leonard's special treatment. (Photo courtesy of the Atlanta Hawks). We look forward to continuing to work with the Hawks to perpetuate his wonderful legacy,” said Eric D. Tidwell, Esq., Managing Director & General Counsel of Intellectual Properties Management, Inc., (Manager of the Estate of Dr. Martin Luther King, Jr.). In place of the city or team name, the letters MLK will be emblazoned on the front of the jersey top. Being able to represent Dr. King and continue to educate next generation Atlantans and basketball fans around the world about his legacy is so important, especially right now…One of Dr. King’s final campaigns was for economic justice, which is why we are excited that proceeds from sales of this jersey will go toward supporting communities of color.”. The Atlanta Hawks will honor civil rights icon Dr. Martin Luther King Jr. with a new alternate jersey next season. Towards the bottom of the jersey, Dr. King’s personal signature graces the authenticity tag. He also attended Morehouse College in Atlanta at the young age of just 15. Sorry we could not verify that email address. The 2020-21 Atlanta Hawks’ City Edition jerseys will honor civil rights leader Martin Luther King Jr., the team announced Sunday. It’s more than a uniform – it’s a commitment. The crown and shield symbol on the leg of the shorts is inspired by church windows and Dr. King’s personal effects. Born in Atlanta, Georgia in 1929, Martin Luther King Jr. remains the most recognizable figure of the Civil Rights era, and perhaps the most famous Atlanta resident. “We are honored that the King Estate would entrust us with these powerful initials.”. The Atlanta Hawks will honour Dr. Martin Luther King Jr. by wearing a jersey adorned with his initials during the 2020-21 NBA season. According to a release, this is the first time in the league’s history, the initials of an individual will be featured prominently on the chest of an official NBA game uniform. 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In addition to the Sharecare patch over the “heart” of every jersey, the Atlanta Hawks and Sharecare are united by a shared passion and pride for the legacy of Atlanta and our world-changing leaders like Dr. King, whose life’s works paved the way for happier, healthier, and more equitable futures for all. The Nike Swoosh placed at the right jersey strap, just opposite of the Sharecare jersey partner patch above the heart. The Hawks will be donating profits from the jersey sales back into the Atlanta community to help further initiatives championed by Dr. King.
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